The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan Interview
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Startup Marketing Consultant Mark Donnigan
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as other realities regarding modern-day B2B marketing. We go over just how the purchasing journey is currently entirely fragmented as well as the way that area building can assist online marketers take back control of th