The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can d

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can d

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as other realities regarding modern-day B2B marketing. We go over just how the purchasing journey is currently entirely fragmented as well as the way that area building c